Telehealth Finds Multiple Successful Niches in Miami-Dade


Excerpt from Telehealth finds multiple successful niches in Miami-Dade from

By Rebecca San Juan

October, 2018 - Baptist Health South Florida, Nicklaus Children’s Hospital, the University of Miami Health System and the MAVEN Project are finding success in the telehealth space and room to expand.

Baptist Health’s Care On Demand continues to grow in the number of downloads after launching two years ago to treat minor illnesses. The platform has 20,000 downloads on computers, tablets and smartphones, a 10,000 increase from last year.

The program’s medical director, Dr. David Mishkin, said, “That’s where we wanted to be at this point.”

Baptist is welcoming more physicians to meet the growing demand for the $59 consultations. Half of users are 30- to 49-year-olds. Feedback, the first measure of success, remains positive. Over 90% of platform users give at least a four-out-of-five rating.

Vice president of Baptist Outpatient Surgery Luis Bellmas says his team wants to reach 50,000 enrollments within the next three years. The key is to bring awareness to the platform and retain the number of users.

“The biggest challenges are getting people to remember that the service is available and that you can use this for minor illnesses and ailments,” Mr. Bellmas said. “If you don’t need it, you don’t think about it. When you do need it, your first instinct is to go to your local urgent care. It’s getting people to download the app and then when they need it, to remember it’s there for them.”

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